Month: July 2019

Pr Professionals Today Need Business Management Know-how

Business Management blogger

Research is the single most important component to a successful PR campaign. Without the proper information how can a PR professional possibly know what is going to bring you the most profitable images and the most bang for your buck? They don”t.

A knowledgeable PR professional will see it as part of their job and responsibility to conduct thorough research for your company, first and foremost, to ensure you get the most out of your PR campaign. Hence the reason a high percentage of people feel they never get the results they expect from PR because not all PR people see research as part of their responsibilities.

So if the PR person you have been using has not asked a lot of questions about your company this is a sure sign they do not realize that the research is their duty. Most PR campaigns are not effective because either the company does not have the time to gather the data that is necessary or the PR person does not see it as part of their job to collect information before they design a public relations strategy.

PRs Must Understand Business Management

The job of a company CEO and other executives is not to filter through all of the data that is out there to come up with a strategy that will guarantee PR success. Instead their job is to concentrate on the other aspects of the company which include taking the business to the next level and overseeing the day-to-day operations. If you have the employees sift through the information, they may not be able to determine what the right thing to do for the company is in terms of return on investment since that is not their area of expertise either. Therefore a PR professional with business-management know-how and a proven track record can be a valuable asset to a PR campaign. Why?

An intelligent PR professional who understands how corporations work and how entrepreneurs think will also be able to identify with pressures and decisions that managers face on a regular basis. The PR professional is not looking to create glamour or fame that delivers no real improvement to the bottom line. Instead, a distinguished PR professional seeks satisfaction in terms of more production, more profits, more business, and so on, and actually should have business management expertise to accomplish these goals. If a PR professional does not understand this going in, then you are just going to get a lot of noise, and little effectiveness, from your PR campaign.

More Reasons Why Business Management Skills Are Important

To provide you with an example, I once had a close friend that was going on and on about having a great PR on board who was scheduling him to participate in multiple various events and six different speaking engagements, etc., etc. He had a lot of activity and he thought he was making an impression on me with everything his company was doing. But in the very same conversation he was asking me for help – nothing was “working” and he did not know why.

What he did not realize was that there was one piece missing in the puzzle. When I asked him how all of these efforts related to one another and how they contributed to the bottom line, he didn”t have the faintest idea and the PR team had no idea either. They simply replied that we are doing this “because.” None of it had any rhyme or reason. There was no return on investment nor any real profitable images for him nor the company; meanwhile the statistics on the company were in rapid decline. It certainly was no coincidence.

It turns out that the PR person this client had on board had no business management skills and knew absolutely nothing about running a business. Although she was “PR trained,” she could not determine how to take the company from point A to point B and build a future that aligned with their purpose and their mission statement. So the PR campaign never aligned.

This scenario is not unusual. Unfortunately many PR people are not trained in business management, which usually means they are not trained in marketing. You cannot have a public relations campaign without knowing anything about marketing; and marketing is also less effective without PR. The two methodologies complement one another, but they are not the same. You use PR to boost your marketing campaign and marketing to fuel your sales.

This is why you should use a PR professional with training in business management. I have been around a lot of PRs in my career, and all the top PR professionals that I know, have these skills. If you don”t have a PR that is savvy in business or marketing, you are going to be missing an entire tier of expertise that you need as a core foundation to your PR campaign.

About Diane D. Stein:
President, JoTo Extreme PRTM

As an Online PR and Marketing Specialist, Diane D. Stein, has been in the field of Public Relations for the past 20 years. At University of Georgia Diane learned what creates true camaraderie that fuels powerful campaigns. Ever since she has made it her mission to seek out the newest and fastest lines of communication to targeted groups of individuals, allowing her to create tight-knit societies that are the driving force behind big movements.

During Stein”s tested her findings of creating communities, which naturally migrated into Online PR, Search Engine Marketing and Social Media Branding. Diane understands that social media is about creating a sense of place in a virtual and otherwise cold world, using only the most reliable tools to create Online PR campaigns that can increase page rankings, web traffic and make you and your business well known. Visit her at www.jotopr.com

Toyota Celica GT4 ST185 ST205 Tune Melbourne Dyno Tuning

Business Management blogger

Today we are talking about the Toyota Celica GT4 ST185 or ST205 and installing the Wolf V500 Plugin Engine Management System.

Just a few of the benefits of installing the Plugin Kit onto the GT4 are that we have full control over Boost, Fuel, Ignition, and a huge range of other systems and parameters.

On of the things with the GT4’s, is that if you start increasing the boost and the amount of power produced, you will start to run out of fuel delivery. You will need to increase the injector sizing. Many larger injectors are low impedance, which in the case of the V500, is not a problem, as the V500 can control injectors down to 0.8 Ohms.

Another great advantage when removing the original ECU, and replacing it with performance aftermarket ECU, is that you can completely remove the original flap style Air Flow Meter, and put a tube in its place. This allows more flow to the turbo, and can help with increased boost levels and turbo / engine efficiency.

The original ECU in the GT4 is on top of the transmission tunnel, under the radio. When removing the original ECU out of the Toyota Celica GT4, there are bolts on both sides of the ECU that must be removed. The ECU can then be removed by pulling it out into the passenger footwell.

You then unclip the 3 connectors by pressing down the clips on top of each of the connectors. Now the loom is easy to access and ready for you to plug in the V500.

To fit up the V500 Plugin Kit, is as simple as pluging in the 3 plugs in the original loom into the 3 bays that match these plugs in the Wolf Plugin Harness. There are 3 different sized plugs so it is not possible to connect these plugs incorrectly.

Now, we plug the V500 into the other end of the Plugin Harness.

We have run a vacuum line from the engine intake manifold to the ECU. This vacuum source must be showing full vacuum / boost. Do not use a vacuum port where the vacuum or boost can be different from the boost or vacuum in the manifold. This can occur where boost is bled off for wastegate control, or a transition port in the throttle body. Both of these ports may show different boost or vacuum compared to the actual manifold boost or vacuum.

Plug this vacuum line into the V500.

Once you have the V500 connected to the GT4, it’s time to check that we have power, and that the car starts with the base tune that is supplied with the ECU.

When you turn on the key, you will see a green light on the end of the V500, showing that ECU is powered up.

When you crank the engine, the light will turn yellow, and once the ECU has enough information to synchronize to the engine, the light will turn blue and the engine will start.

So, once you have installed the V500, it starts and runs, the next step is to check the ignition timing and get it ready for the dyno.

When we say, “Get it ready for the dyno”, what we mean by that is that you must check hose clamps, check for water leaks, make sure all of your intercooler piping is tight. There is nothing worse than getting onto a dyno and having problems.

What To Do When You’ve Outgrown Myob Accounting Software

Business Management blogger

Entry-level software such as MYOB and Quickbooks has done wonders for small businesses. These small business accounting systems let small business perform quickly what was previously a full time bookkeeping and accounting role.

While they are great for start-ups and very small businesses, companies that want to move to the next level must have software in place to support, not hinder, intended growth. They need software that is for more than just accounting. Growing businesses need software that enables enterprise resource planning (ERP).

So what is ERP? ERP is a business management system that integrates most functions of a business, including quoting, planning, manufacturing, service, sales and marketing. It also covers activities like stock control, order tracking, customer service, finance and staff.

Large organisations use ERP systems to manage every aspect of their businesses. But ERP is not just for the big guys! Growing businesses can reap huge rewards from using an ERP system that has been specifically designed for businesses that have outgrown MYOB & Quickbooks.

Five important facts about an ERP system:

Affordable small business softwareSaves you money on administration ERP ties together all facets of your business Provides proper “Big Business” reporting – essential for any size business At the risk of using a cliche..”if you can’t measure it, you can’t manage it”.Is flexible and will grow with you

Business growth is one of the many reasons SMBs break free from the limitations imposed by basic accounting software and seek out a more sophisticated ERP system to manage almost every aspect of their business.

As a business grows and you start adding staff, entry-level accounting systems start to slow down and lose performance. Data corruption also becomes a concern as multiple people start trying to access the same record at the same time. Larger enterprises often opt for SAP – an ERP solution that is often too expensive and complex for SMBs.

An ideal solution for businesses that have outgrown MYOB but are too small for SAP is ERP software tailored specifically to small businesses. Look for systems:
designed with the needs of a growing SMB in minda quality system framework, anda front-end interface to manage business workflow and processes.

This is a substantial move from running small to medium-sized businesses via standard accounting software.

An ERP system can add value to a business by:

providing quick access to all files and records adding security levels on data for better safekeeping enabling multiple access to the same file without corruption of data time and date stamping every entry so you know who did what, and when not slowing down as you add more users, customers and suppliers letting you create rules that suit your particular business.

Flexibility is another huge advantage of an ERP system. As you change a process or procedure in your business, you can change your ERP system’s workflow rules to match your company policy.

Let’s look an typical small business that is benefiting from using ERP. The company is a large copier dealer specialising in digital document production and management technologies. It was similar to many other copier dealers in that it was looking for a single piece of software to manage a large number of clients under contract.

The software had to have a strong accounting back end, copier-specific reports, as well as an interface and functionality suited to a copier dealer. An out-of-date accounting system, combined with multiple spreadsheets and inadequate reporting were just not cutting it for this business.

The business deployed a small business ERP solution and found that it met all its needs. The company experienced immediate benefits from implementing an ERP system specifically designed for SMBs.

For business that have outgrown MYOB & Quickbooks and don’t have an unlimited budget for SAP, look around and evaluate, there may well be a tailored system made specifically to fit neatly into your growing business.

Find Out Facts About Revealing Benefits Of Personalized Padfolios For Your Business

Business Management blogger

Before the advent of laptops, it was common for most corporate people to carry their padfolios to a business meeting. Personalized padfolios continue to remain popular among certain industries for two basic reasons. First, some industries continue using writing pads for their work and due to the benefits of using pen and paper instead of a laptop.

Industries, such as legal, medical, and law enforcement industries require writing pads to jot down important information related to their cases. The expense of providing palms to all employees may be unviable for most companies, which makes these pads more important. Providing customized writing pads to these people brings many advantages to the company.

These products are one of the best available organizers that provide style and sophistication to the users. Moreover, the ability to customize these items to incorporate your name or the company logo make these more desirable. Therefore, these continue to remain one of the most widely gifted corporate gifts.

The customized pads are one of the few items that can be given as gifts to an individual hired at any level including a director, senior manager, or a junior employee. The customized pads are beneficial in creating a stronger brand recall because of the corporate logo embossed on the bonding. This helps in creating a positive image in the minds of your clients and suppliers.

These items are appropriate for gifting to your employees too. These can be used as token of appreciation for recognizing the excellent performance of employees. In addition, when your employees carry these customized writing pads, these are being used as an excellent method for promoting your company brand.

You can choose from a large variety of options to suit your requirements. Moreover, the writing pads are made from various types of materials, which ensures you can find one that matches your financial budget. Most retailers provide you the option to customize these items with an embossed logo of your company.

The costliest and the best finish is provided by the pure leather writing pads. However, if you are unable to afford the pure leather product, you can choose for the less expensive option, such as imitated leather pads. One thing you need to consider while choosing these items is the functionality offered by the pads.

These customizable pads are appropriate gifting options for college students. Such a gift makes them feel more grown up especially if the student is enrolled in a business management program. The customized pads enable them to experience the corporate world. You must be sure that the chosen product has adequate space for keeping smaller items like cards and brochures too.

A large number of retailers sell high quality personalized padfolios on the Internet. Most of these companies provide clients customizable templates to assist the companies in personalizing the products. The writing pads are excellent gifts for all types of individuals, which include clients, suppliers, and employees as corporate gifts during holidays like Christmas. Many companies choose to provide these customized writing pads as handouts when they organize corporate events or attend business meetings. This enables companies to encourage the attendees in remembering their company, which result in increased sales and profits.

Safety and Vacuum Truck Pumping!

Business Management blogger

For the last few years, there has been an increasing demand for transportation solutions and a revolution of the usage of vacuum trucks. Industries big and small alike have determined that this complex piece of equipment is worth purchasing as it meets an expectation for increased profitability. In spite of the power of this truck, those who operate it without knowing about safe pumping operations may cost a company an expenditure of both time and money. Proper knowledge about operational safety and procedures while pumping are essential to accomplish each task more efficiently. Listed below is some helpful information regarding safety in vacuum truck pumping operations.

Safe Operating Procedures

Although it is said that employers are responsible for providing appropriate training, instruction, and supervision to all workers, this is useless unless every worker has their own personal sense of safety. These following procedures are everyones concern and responsibility:

Pre-work Meetings – Employers are usually responsible for conducting meetings at the beginning of each shift to discuss the hazards to be encountered at the job site. Adequate information should be provided about the risk of harmful and toxic gas during operations; instructions should also be included on what to do if exposed to a toxic gas release.

Protective Equipment Training – Workers should be provided with proper personal protective apparatus as well as training on how to use this protective gear. Safety apparatus includes personal alarms, H2S, and respirators. All employees should receive an orientation about site-specific hazards.

Work site and Equipment Inspection It is imperative that inspections be conducted on both the job site and all of the equipment before starting any daily tasks. Monitoring air quality at the job site should be continuous and access to first aid should be readily available. Double check the instructions provided by the vehicles manufacturer to confirm that the truck is designed for the particular material being handled. Part of the daily inspection should ensure that every component of the vacuum truck, including the tank and pumping apparatus, is in good and safe working condition.

Proper Pumping for Septic Services

Septic services are one of the most common pumping tasks. It is important to know the step-by-step process involved in order to properly perform such services.

Muck Rake – During a sludge removal operation, do not just set the hose inside the septic tank. Instead, first use the muck rake to stir the sludge on the tank bottom. Spending a few minutes stirring breaks up the sludge and greatly aids in making the material easier to pump.

Vacuum Hose The vacuum line or hose can be inserted when the muck rake is in place. The pumping operation can then be started. A worker should continuously move both the hose and muck rake during the operation to break up any material and mixing it with the waste water as this permits easy removal.