Month: June 2018

Martial Arts Businesshow To Sell Without Selling Out

Business Management blogger

Many martial arts instructors feel that there is a conflict between their values and doing what it takes to succeed. For many, the idea of martial arts marketing borders on prostituting their art. For others, it seems like the methods of successful marketing are contrary to their artistic sensibilities.
You were taught to be humble, but it seems that advertising is all about bragging. It doesnt have to be this way.

Is Your Marketing Intimidating or Inviting?

One of the main misunderstandings about marketing that many people have is that its all about selling. Youve seen the shameless self-promotions of the big business dojos. The full page ads in the phonebook, the coupon slips in the newspaper, the TV ads and the web sites are nothing short of disgraceful.

Look at their ads with the eye of a would-be customer. Most parents will approach a school with some timidity. Take that mindset and look at the looming, surly and hulkish image of the instructor. See the large classes in their video ads. Look at the students breaking five boards in mid air. As a parent of a 7 year old girl thats scary, isnt it?

Martial Arts Marketing Says That Youre Available

Theres an old saying in martial arts and mystical circles: When the student is ready, the master will come. While on a mystical level this is an instruction for students to open themselves up to learning, it also has a pragmatic application for teachers. You, as the master in question, have to put the word out that you are available to teach.

How many students out there are ready and waiting for a master? What if the master that appears to them in a Google search is you? Naturally, they will gravitate to you for instruction.

Martial Arts Marketing Doesnt Have to Be Gaudy

The myth is that effective martial arts marketing has to be big, flashy and intense. Not only is this idea in conflict with martial arts principles, its in conflict with marketing in general. With that in mind, theres nothing keeping you from using the resources you have available to market your school. Your flyers, brochures, web site, etc. can be as low key as you like.

Your counterpoint probably shouldnt be completely Zen, but it can definitely be morenormal. Go ahead and display some fighting skills, but dont make the soundtrack be heavy metal. Emphasize the values your students will learn. Show the benefits of your program. Any student you would want is after these lessons anyway.

Sticking to your principles in your advertising shows your integrity more than using archaic marketing strategies. In this market swamped with corporate sell outs, you would stand out simply because you dont play their game.
With the right martial arts management consultant, you can learn everything you need to know to make your school a success without compromising your values.

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Anger A False Success Motivator

Business Management blogger

There is little question that anger can be a strong motivator, pushing one to great lengths. Certainly one can achieve admirable goals while motivated by an inner rage. Some of the most famous people in the world have been motivated by a personal fury. But I would not classify such people as successful. I was once angry at the world for all the chaos, turmoil, hatred and crime that I observed. It was easy to remain that way for years, but I came to learn the truth about being motivated by anger.

Perhaps anger is good for the professional athlete; as far as physical exertion and athletic accomplishment are concerned, anger could be positive to a large extent. But winning the sports game is not the same as the lifelong success game.

There are lessons to be learned from being angry. Rage or fury is very often used as a substitute for confidence, or perhaps a replacement for insecurity or fear. But ultimately anger is a false motivator; although it can bring about some level of achievement, anger clouds judgment and skews perception. Anger makes one totally subjective and does not allow for the possibility of objectivity. Therefore, any goal achieved at the hand of anger, is not a success to be enjoyed in the long term. One cannot truly enjoy anything if angry.

A strong Abundant Life Coach will suggest that mental Preparation (having our emotional house in order) is a necessary step within sustained success. But like all mental/emotional barriers, we must realize and accept its existence in order to eliminate. Illumination leads to elimination. Anger is an enemy of love and therefore an enemy of success in life. To overcome anger is to remove one obstacle from a pathway to success.

The Various Types Of Business Management Courses

Business Management blogger

This is a revolutionary century for the Indian education system, not only at the school level but also at the graduate and post graduate levels. After basic schooling, business management is the most sought after field by the students from any academic background. This shows them a sure shot path towards success and grooms them well for demanding corporate jobs. All businesses, be it start-ups or big corporate they prefer management graduates with specialized qualification to lead at various roles. So no doubt the demand for the business management courses is on the rise like never before, and this is the reason why today any business school is coming up with many types of programs in this field to match the needs of students.
TYPES OF MANAGEMENT PROGRAMS :-
In the last decade management courses, content and concept, has gone through various variations. Today apart from FULL-TIME course, even top business schools offer – PART TIME; DISTANCE LEARNING; SPECIALISED short duration; EXECUTIVE and; ONLINE management courses for the numerous business management sub fields.
Full-Time &Specialisation Programs :-
As a business graduate, it is critical for you to hone your skills to match the skill set of a manager. To be a successful manager, you need to know how to work with people and manage them as well. These skills come when you devote your time and efforts in learning and adapting them. Full time management courses provide you with enough time to focus and sharpen those skills while also networking with like-minded people. Same goes for individual specializations, even though they are short term programs, they make sure you understand the fundamentals clearly.
Distance Learning & Part Time Programs: –
These were initiated particularly for those who wish to add a level in their qualification but are short of time or have other things at priority, especially for the working lot. If you can balance work and study, and can also self-help when required through various sources like internet, then distance learning or part time program are made for you.
Executive Program:-
A PGDBM is stamp on a student that, he is a qualified person with immense and in-depth knowledge of the various functions of business. But what about those professionals who are already working but desire to go through management courses, to understand the intricate functionalities of the business and grab the leadership positions? Exclusively designed for such people are the EXECUTIVE MANAGEMENT PROGRAMS, which give them flexibility of time and use their experience as an asset to enhance their current skill set. So those who are willing to take a sabbatical from work, can pursue the one year executive program and then get back to work with a bang.
Online Program: –
No matter how comfortable a distance learning program may be, but nothing like a live class interaction with the faculty member and trainings. What if you are time handicap? For such students who prefer regular classes but are short of time, recent development has opened doors through ONLINE management courses. These programs are based on internet technology, where students are required to attend classes online on internet from anywhere.
CATEGORIES OF BUSINESS MANAGEMENT
Business management courses offer you enough options to choose from as per your interest and necessity. A typical management course focuses on strategies of business, leadership and communication. While some courses may focus more on skills, other might target theories and strategies. Popular management programs prevailing predominantly in the Indian market are:
Business Administration (with specialisation in Marketing; HR; Finance; Operations Management Accounting etc)
International Business
Banking & Finance
Human Resource Management
Insurance Management
Customer Relationship Management
Supply Chain Management
Export & Import Management
Information Technology
Retail Management
Health Care Management
Hotel Management
Travel and Tourism Management. Etc.
Though management certification is most desired amongst all, students these days also opt for programs like Bachelor of Business Administration (BBA), Bachelor of Business Management (BBM), Bachelor of Business Studies (BBS), Bachelor of Management Studies (BMS), Post Graduate Diploma in Business Management (PGDBM) or Post Graduate Diploma in Business Administration (PGDBA) etc.
With this info, take your pick, select your favourite business school and go with the changing business trend. Its an era of MNCs, who are picking Indian talent to run their business smoothly and efficiently. Make use of being a part of this new generation and grab the unlimited opportunities that are arriving. The easiest way to kick start your career are the business management courses.

Kenji Trotter The Value Of Business Degrees In Our Times

Business Management blogger

Management is the art of doing work by others and with others. Management is thus the art of managing the things. There are many questions about management within the minds of the inquisitive entrepreneurs. The work of managers is to make plans regarding the achievement of the various goals of the organisation.

Management comes through experience as well as leadership. It is a well known fact that a man is known by the company that he organizes. Kenji Trotter suggests it is very important for the managers to have a positive approach about management. It is also said that the management is the efficiency of the managers itself. The efficiency of any firm or the organization entirely depends on the kind of the management.

Business & market consist of the various types of the management requirements. Business and market is one of the wide worlds that are used in the corporate world. Business can be defined as an organization that deals with the buying and selling of goods as well as services and the aids to trade.

The business management defines the height of any enterprise or the organization and how far it can progress in the near future with the given managerial and organizational structure. The business can be of profit motive as well as for non profit motive. There are also various kinds of the businesses like the sole proprietorship, company or the partnership firm. There are also various kinds of the aids to trade like the service, banking etc.

Similarly marketing is also one of the most important aspects of any business organization. Marketing is also the process of understanding the customers in order to provide the finest goods as well as services to the customers. Marketing is also the wide function of the business. The marketing involves the market analysis, market segmentation, marketing strategy etc.

Marketing can also be direct marketing as well as the indirect marketing. Marketing mix is also popular these days. It involves the product, price, place as well as promotion. Advertising media is one of the most important aspects of the marketing business. Business marketing altogether includes the institutions, the government as well as the business to promote the products and the services to the other companies for various purposes.

The business marketing is also known as the industrial marketing. Business and market has secured a great demand in the world of today. Therefore the management of such a business & market is one of the most important aspects nowadays.

Compliance with the GCSx Code of Connection (GCSx CoCo) – What an IT Professional needs to know

Business Management blogger

The UK Government’s initiative to prescribe a security standard to any organization accessing the Government Connect Secure Extranet is a move designed to keep government organisations one step ahead of the inexorable increase in security threats. There have been too many high profile data thefts and losses by Government organizations, highlighting both the risk to, and the importance of, ICT Security and the governance of citizens’ data.

The result is the Government Connect Secure Extranet (GCSx). HM Government has mandated the way in which public authorities and government departments can securely transfer data between each other.

So, for example, how does a local authority needing Housing Benefits data access the Department for Works and Pensions (DWP) database? Via the GCSx of course! Similarly, Job Centre Plus communications with local authorities will only accept communications via the GCSx, and likewise, communications with the Police and the NHS will only be provided through this connection.

The concept is a “community of trust” and the GCSx is one of a number of secure Government extranets, including GSx, GSi and GCJx. See our Glossary of Terms at the end for details of these other networks.

So how does a district council access the GCSx? Via a secure connection, the security of which is governed by the Code of Connection, or ‘CoCo’.

The GCSx CoCo

In England and Wales it is referred to as the GCSX Code of Connection (CoCo). In Scotland it is referred to as the GSX Code of Connection (CoCo). Through GCSx, local authorities can connect to the Government Secure Extranet (GSX) and Intranet(GSI), the National Health Service (NHS), Criminal Justice Extranet (CJX), and the Police National Network (PNN). The Code of Connection takes into consideration how best to protect the “community of trust” taking into account all potential threats, including Attack from the GCSx itself Attack from the Internet Mobile data theft and loss Attack from the internal user

Code of Connection (CoCo) for the Government Secure Intranet (GSI) and GCSx, Memorandum Number 22. According to CESG Infosec Memorandum Number 22, protective monitoring has traditionally been the most underrated and least effectively used security measure. The scope of the GCSx Code of Connection can be summarised as follows Physical Security and Access Control, restrict and control access to the GCSx, including use of Firewalls, Intrusion Protection technology and with particular focus on Mobile/Remote Worker security Policies and Procedures, in particular Change Management Processes, approvals and documentation. Configuration ‘hardening’, to ensure that known threats and vulnerabilities are eliminated from all systems, with a zealous patch management process combined with anti-virus technology, regularly tested and verified as secure. Strong Monitoring for security incidents and events, with all event logs being retained for 6 months